Pruksa kicks off the year by reigniting the real estate market, announcing the return of the luxury brand 'The Reserve' after 8 years with the launch of 'The Reserve Villas Sukhumvit 89/1', a super luxury villa project in a timeless prime location in the heart of Sukhumvit. This area is internationally recognized and has long reflected the tastes, successes, and lifestyles of its residents. The new brand The Reserve Villas will enhance the top-tier portfolio of Pruksa Luxury Collection and elevate the 'The Reserve' brand to a luxurious villa format in Sukhumvit, offering a private community for only 26 families under the concept of 'The Rarity Today, The Legacy Tomorrow'. This is more than just a residence; it is a rare asset designed to be passed down as a legacy from generation to generation, with prices starting at 65–85 million baht.

 

Ms. Patama Piyamaneephorn, Deputy CEO of Pruksa Holding Public Company Limited, stated, "The launch of 'The Reserve Villas Sukhumvit 89/1' represents a significant elevation of the Pruksa brand in the luxury home segment. This project has been developed under a long-term vision to create sustainable living value that can be passed on in the future, with three key components: Location / Living Experience / Timeless Value, which must coexist to truly be a Rare Collection."

 

In terms of Location, the current real estate market has many near-city homes, but what has been limited and nearly absent for a long time is 'homes in the city', especially on Sukhumvit Road in the city center. This location combines work, life, and residence into one core area. The Reserve Villas Sukhumvit 89/1 reflects the intention to develop 'Sukhumvit Homes' that truly meet the lifestyle needs of urban dwellers, where the unique luxury value is 'time'. By minimizing time spent on the road, residents can enjoy more time living and sharing moments with family and loved ones.

 

Regarding Living Experience, living in the city is not just about proximity; it’s about making daily life easier and having more time for what matters. The project offers Concierge by The Reserve, a personalized service that coordinates and manages daily life services to reduce burdens and worries, allowing residents to fully focus on their quality of life. Additionally, under the concept of Pruksa Lifetime Well-Living, Pruksa has integrated the strength of its healthcare business through collaboration with Vimut Hospital, launching the Family Doctor program specifically for residents. This program focuses on preventive health care and personalized care, including in-depth health assessments, nutrition advice, and lifestyle adjustments, as well as developmental care for children at various stages to continuously support the quality of life for the entire family.

 

In terms of Timeless Value, the The Reserve Villas project is designed by leading architect A49 under the concept of 'Urban Tropical Sanctuary', blending urban living with nature. It is intended to be a 'worthy' home for Sukhumvit, with a clear identity in design that is contemporary yet not trend-dependent, ensuring that the home retains its value and can be a legacy for future generations.

 

Mr. Pakarin Tattipong, CEO of Pruksa Real Estate Public Company Limited's condominium business, said, "The Reserve Villas Sukhumvit 89/1 marks the return of the 'The Reserve' brand in the form of super luxury homes with private elevators, reflecting another level of Living Experience that encompasses design, privacy, and location, making it a Rare Collection on Sukhumvit Road. The project is developed as a private community with only 26 units, offering two house designs: Residence I with a usable area of 462 square meters and Residence II with a usable area of 282 square meters, catering to those seeking homes in the city 'Sukhumvit', a rare location today. The project is located in Sukhumvit Soi 89/1, just 400 meters from Sukhumvit Road, close to BTS On Nut and Bang Chak, making it outstanding in both location and quality of living, with prices starting at 65–85 million baht.

Interested parties can schedule a visit to the project in advance and register for information today at https://www.pruksa.com/thereserve/thereservevillas. Follow news and special privileges via Line Official: @TheReserve, Facebook: Pruksa Family Club, or call 1739.